Click-Through Rate (CTR) is the ratio of clicks on a link to the number of impressions (views). It's calculated as:
CTR = (Total Clicks ÷ Total Impressions) × 100%
Click-Through Rate (CTR) measures how effective your links, ads, or emails are — the percentage of people who click versus those who see it.
Click-Through Rate (CTR) is the ratio of clicks on a link to the number of impressions (views). It's calculated as:
CTR = (Total Clicks ÷ Total Impressions) × 100%