Benefits
Review recorded referral sources
See top sources based on plan
Separate traffic with dedicated links
Add channel context when evaluating campaigns
How It Works
Use the right link, review recorded visits, and evaluate the result.
Share a Link per Channel
Use separate links when you need a more consistent channel comparison.
Open Visit Sources
Review referrers received when visits were recorded.
Read It with Other Data
Compare sources with timing and click totals without treating Direct as a certain channel.
Referrer depends on apps and browsers
Some traffic appears as Direct
Top-source lists can be limited
Advanced details depend on plan
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- Apps, browsers, or privacy settings may omit referrer information, so a visit source cannot always be recognized.
- The dashboard shows recorded top sources, not a complete list or definitive identity for every channel.
Frequently Asked Questions
Direct can mean the link opened directly or that referrer information was not sent by the app, browser, or privacy policy.