Benefits
Separate clicks by campaign link
Compare traffic patterns across channels
Pass UTM parameters to the destination URL
Combine click data with destination analytics
How It Works
Use the right link, review recorded visits, and evaluate the result.
Separate Campaign Links
Create a different s.id link for each campaign or channel you want to compare.
Add UTM When Needed
Add UTM parameters to the destination URL for a compatible destination analytics tool.
Compare the Data
Use s.id clicks together with conversion data from your store, website, or campaign platform.
Comparisons use dedicated links
UTM lives on destination URLs
Clicks recorded by s.id
No automatic conversion attribution
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- The s.id dashboard does not provide automatic conversion or revenue attribution.
- UTM parameters are not an attribution report inside s.id; they are passed to the destination URL and need a compatible analytics tool.
Frequently Asked Questions
No. s.id records link visits; transactions or conversions need to be checked and combined from the destination system.