Benefits
Compare clicks across campaign links
Review traffic patterns by period
Combine s.id data with costs and business results
Support manual channel evaluation
How It Works
Use the right link, review recorded visits, and evaluate the result.
Separate Campaign Links
Use different s.id links so each campaign's clicks can be compared.
Collect Costs and Outcomes
Get ad costs, revenue, or conversions from the platform that is their source of truth.
Calculate and Evaluate
Combine click data with costs and business results to calculate ROI in your chosen tool.
s.id provides click data
ROI needs costs and outcomes
No automatic ROI calculator
No automatic conversion attribution
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- s.id does not provide an ROI calculator that automatically connects ad spend with revenue.
- A click is a traffic signal, not proof of a purchase, chat, lead, or conversion without destination data.
Frequently Asked Questions
No. s.id provides click data that you can combine with costs and business outcomes from other platforms.